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The Concert @17 presented by Soaring Eagle Casino & Resort returns to Friday at the 2026 The Ally Challenge presented by McLaren
Posted on Thursday, May 28, 2026GRAND BLANC, Mich. – Officials of The Ally Challenge presented by McLaren announced today the details surrounding the tournament’s Friday concert event. The Concert @17 presented by Soaring Eagle Casino & Resort will feature The Wildflowers, the most successful international touring Tom Petty and the Heartbreakers tribute band. The fifth-year concert will be held Friday evening, August 28, following the first round of tournament competition at the official PGA TOUR Champions event’s famed 17th hole.
Ally secures Country Music Superstar Keith Urban to headline the 2026 Ally Community Concert at The Ally Challenge presented by McLaren
Posted on Wednesday, April 15, 2026GRAND BLANC, Mich. – Tournament officials announced today that country music superstar and singer-songwriter Keith Urban will headline the ninth annual Ally Community Concert. The four-time Grammy Award winner with 15 Academy of Country Music Awards and 13 CMA Awards, including twice named Entertainer of the Year, will take the stage on Saturday, August 29, 2026, on the driving range at Warwick Hills Golf & Country Club following the second round of competition at The Ally Challenge presented by McLaren.
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