Registration for the 2026 program is now open!

Scroll down to donate or register your charity today! Registration closes July 11, 2026. 

How does Ally Charity Chip In work?

• The program will run from May 1 - October 1, 2026
• Each participating charity will solicit donations to their organization through the Ally Charity Chip In program from individual donors, companies or through fundraising events they host.
  • This program allows charities to incorporate fundraisers they plan and run into the program to benefit from the bonus match
• These donations will be driven through The Ally Challenge presented by McLaren website and then 100% of collected donations will be given to the designated charity. The program covers the credit card fees associated with the donations.
• Ally Charity Chip In will provide a match percentage on individual/company donations and donations raised through events hosted by the charity. With the opportunity to increase the bonus match if the total bonus funds are not utilized at the current percentages. The final bonus match will be determined after the conclusion of the tournament.
• Opportunities to receive additional donations from the program for social media posts and e-mail blasts.
• There is a cap on the total bonus funds for the program that will be met on a first-come, first-served basis.  

Who is Eligible?

To qualify each charity and school must be a registered 501(c)(3) in the state of Michigan where the funds raised would benefit those within said state. Unfortunately, churches are not eligible to participate in the program.

Charity Benefits

• No risk or expenses!
• Charities receive 100% of all donations collected
• All administrative costs, including credit card fees will be handled by The Ally Challenge presented by McLaren
• Additional funds through the matching program

Participating Charity Resources

The Ally Charity Chip In Toolkit has resources for participating charities including a Reference Guide, the Ally Charity Chip In presentation, Pledge Card, Sample Solicitation Letter, Instagram post and story creative to share your organization is participating in the program and the program logo.

To access the 2026 program toolkit, please click HERE

Registered charities - to access you specific charity's donation report for donations from 2026, please click HERE