Charity Overview

As an official event of the PGA TOUR Champions, The Ally Challenge presented by McLaren is in good company when it comes to charity. The PGA TOUR, its players and tournaments support more than 3,000 charities. These local and national organizations affect the lives of millions in the communities where we live and play.

The Ally Challenge presented by McLaren is proud to continue the PGA TOUR’s philanthropic focus by designating net proceeds from the tournament to benefit qualified 501(c)(3) non-profit organizations in the greater Flint area that provide individuals and the community with increased access to vital services, education, and resources. The 2023 tournament raised $1,189,019 for charitable organizations in southeastern Michigan and beyond. This is the fourth time the tournament has surpassed the $1 million mark in its brief history.

Additionally, the total includes $879,214 in support of Genesee County Charities. Overall, more than 35 charities were positively impacted by The Ally Challenge presented by McLaren in 2023, including a portion of the funds for 20 plus crucial programs identified by the tournament's primary beneficiary, United Way of Genesee County (UWGC).

Since its inception in 2018, The Ally Challenge presented by McLaren has donated a total of more than $7.3 million in support of local charities in the greater Flint area and beyond.


Learn more about our Charity Partners


The Ally Challenge presented by McLaren is dedicated to making a positive impact on, and improving the lives of, those in Genesee County and beyond. As a function of that mission the tournament is offering an additional charitable program called Birdies for Charity that will create positive opportunities for more charities to get involved and benefit from The Ally Challenge.

Ally Charity Chip In

Ally Charity Chip In allows 501(c)(3) Michigan charities and schools to generate funds and receive an additional bonus match through The Ally Challenge presented by McLaren. For more information click HERE