Birdies for Charity


Charity began at Warwick Hills Golf & Country Club in 1958 with the first playing of the Buick Open. One of the ways The Ally Challenge presented by McLaren has carried on this tradition is through the Birdies for Charity presented by Ally program. This fundraising program gives Michigan 501(c)(3) charities the opportunity to raise additional funds and benefit from the number of birdies made by PGA TOUR Champions players during competitive rounds of The Ally Challenge presented by McLaren.

The 2019 program welcomed participation from 29 qualified Michigan 501(c)(3) charities and raised $779,155.62 thanks to the 759 birdies recorded by PGA TOUR Champions players during competitive rounds at the second playing of The Ally Challenge presented by McLaren.

Thank you to our program sponsor!

The 2020 Birdies for Charity presented by Ally program has ended for this year, we hope you will participate in 2021!

How does Birdies for Charity work?

  • Each participating charity will solicit pledges per “birdie” or flat donations to their organization through the Birdies for Charity program.

  • These donations will be driven through The Ally Challenge presented by McLaren and then 100% of collected donations will be given to the designated charity.

  • Birdies for Charity will provide a guaranteed 10% match. The final bonus match will be determined after the conclusion of the tournament in November 2020.

What is a birdie?

A birdie is a score of one stroke under par for any golf hole on the course. The par value of a hole is the predetermined number of strokes an expert golfer should require to complete the hole.

Example: On a par 5 hole, a score of 4 is a birdie

Who is Eligible?

To qualify each charity and school must be a 501(c)(3) in the state of Michigan where the funds raised would benefit those within said state.

Charity Benefits

  • No risk or expenses!

  • Charities receive 100% of all donations collected

  • All administrative costs will be handled by The Ally Challenge presented by McLaren

  • Additional funds through the matching program

2020 Participating Charities