Latest News

GRAND BLANC, Mich. – Tournament Officials announced today that The Ally Challenge presented by McLaren was recognized with the Sales Award at the PGA TOUR’s annual Tournament Meetings on Wednesday, November 20 at TPC Sawgrass. The award is presented annually to the PGA TOUR Champions event which shows tremendous sales growth year over year, while establishing high sales marks in all areas. The Ally Challenge, which announced a five-year extension during tournament week, saw a 16 percent increase in year over year revenue. The tournament outpaced their peers by 61 percent in total clients, 12 percent in multi-year revenue and 23 percent in new business revenue, subsequently increasing their ability to provide charitable donations to the community.

Read Full Article

THE ALLY CHALLENGE PRESENTED BY MCLAREN EXTENDS AGREEMENTS WITH THE PGA TOUR, ALLY FINANCIAL AND MCLAREN HEALTH CARE THROUGH 2025
 
Warwick Hills Golf & Country Club will continue as the host venue

The third playing of The Ally Challenge presented by McLaren will be played July 27 - August 2, 2020

GRAND BLANC, Mich. – Officials of The Ally Challenge presented by McLaren announced today a five-year extension of their agreements with title sponsor Ally Financial Inc., presenting sponsor McLaren Health Care, host venue Warwick Hills Golf & Country Club, and the tournament’s agreement with the PGA TOUR. With the existing deal in place through next year’s tournament, the extensions ensure The Ally Challenge presented by McLaren will continue as a PGA TOUR Champions event played at Warwick Hills Golf & Country Club through 2025.

HNS Sports Group will continue to manage the event.

In related news, dates for the 2020 The Ally Challenge presented by McLaren were announced today. The third playing of the tournament will take place July 27 - August 2, 2020.

Read Full Article

GRAND BLANC, Mich. – Tournament officials announced today that two Michigan based bands, 3RD° Burns and Tripp ‘N’ Dixie, will open the 2019 Ally Challenge Community Concert for Multi-PLATINUM singer/songwriter Dierks Bentley.

The second annual Ally Challenge Community Concert is Saturday, September 14, 2019, on the driving range at Warwick Hills Golf & Country Club following the second round of competition at The Ally Challenge presented by McLaren. Concert gates open at 4 p.m. with college football showing on the big screen. 3RD°Burns will take the stage at 5:30 p.m. and Tripp ‘N’ Dixie at 6:30 p.m. Headliner Dierks Bentley is scheduled to perform beginning at 8:30 p.m.

Read Full Article

Admission includes access to the newly updated  Dow VETerans Den on Hole No. 18

GRAND BLANC, Mich. – Tournament officials announced today that complimentary admission to The Ally Challenge presented by McLaren is available to members of the United States Armed Forces (Active Duty, National Guard, Reserve, and Retirees) and veterans.

“We are thrilled to offer members of our nation’s armed forces and veterans the ability to attend The Ally Challenge for free,” said Tournament Director Chris Coffman. “Giving back to those that defend this great nation is truly an honor. The Dow VETerans DEN was well received last year and the tournament is proud to once again provide this very special group of individuals access to an exclusive hospitality venue on the golf course that features a new structure and upgraded location.”

U.S. Armed Forces and veteran admission to the tournament includes access to the newly updated Dow VETerans DEN now located in a new structure on the 18th green at Warwick Hills Golf & Country Club. Guests will enjoy premium golf viewing and complimentary snacks and beverages. The Dow VETerans DEN is open daily from Thursday afternoon, starting at 12 p.m., through Sunday’s final round of competition.

Read Full Article

GRAND BLANC, Mich. – Tournament officials announced today that World Golf Hall of Fame members Bernhard Langer and Colin Montgomerie, along with major champion and holder of seven PGA TOUR Champions titles Miguel Angel Jimenez have committed to play in The Ally Challenge presented by McLaren, scheduled for September 9 - 15 at historic Warwick Hills Golf & Country Club in Grand Blanc, Mich.

Read Full Article

GRAND BLANC, Mich. – Tournament officials announced today a new event during tournament week at the 2019 The Ally Challenge presented by McLaren. Family Fun Night presented by Charles Stewart Mott Foundation will take place on Friday, September 13 from 5 p.m. to 7 p.m. in the Fan Zone presented by C&L Ward adjacent to Hole No. 17 at Warwick Hills Golf & Country Club.

Admission and parking are free for this can’t miss event, sure to be fun for the entire family. Parking is located at the Grand Blanc High School with complimentary shuttle service provided.

Read Full Article

Celebrity Shootout to benefit the tournament’s primary beneficiaries, Genesee County Habitat for Humanity and United Way of Genesee County

Celebrity Shootout Auction introduced, featuring inside the ropes experiences, including the chance to caddie for the celebrities during the event

GRAND BLANC, Mich. – Officials of The Ally Challenge presented by McLaren announced today that former Detroit Red Wings captain and Stanley Cup MVP Henrik Zetterberg is the fourth member of the tournament’s newest event, the Celebrity Shootout. Zetterberg joins golf’s greatest champion Jack Nicklaus, super-star recording artist and Michigan native Kid Rock, and Community Concert headliner Dierks Bentley to create a powerhouse foursome that will compete in an exhibition match to benefit charity.

The Celebrity Shootout will take place on Saturday, September 14, following the last tournament pairing of round two and beginning on Hole No. 10 at Warwick Hills Golf & Country Club.

Read Full Article

New Celebrity Foursome exhibition featuring Bentley, Jack Nicklaus and Kid Rock announced    

The tournament’s annual Community Concert and inaugural Celebrity Foursome will anchor a star-studded Saturday at Warwick Hills Golf & Country Club

GRAND BLANC, Mich. – Tournament officials announced today that Multi-PLATINUM singer/songwriter Dierks Bentley will headline the second annual Ally Challenge Community Concert. The event will take place on the driving range at Warwick Hills Golf & Country Club, Saturday, September 14, 2019,  following the second round of competition at The Ally Challenge presented by McLaren.

Access to The Ally Challenge Community Concert is ONLY offered via the purchase of a valid tournament ticket. For a complete listing of ticket options now available for the 2019 Ally Challenge please visit the tournament website at theallychallenge.com.

In related news, the tournament’s newest event, the Celebrity Foursome, was introduced today. This marque competition will take place on Saturday of tournament week and feature golf’s greatest champion Jack Nicklaus, super-star recording artist and Michigan native Kid Rock, and Community Concert headliner Bentley. In the coming weeks, an additional celebrity will be added to create a powerhouse foursome that will play a 9-hole team scramble exhibition match to benefit charity. The special group’s starting time will follow the last tournament pairing of round two, beginning on Hole No. 10 at Warwick Hills. Additional details, including celebrity pairings and charitable impact, will be announced soon.

Read Full Article

Race set for September 14 will benefit the Greater Flint Olympian and CANUSA Games

GRAND BLANC, Mich. – Officials from The Ally Challenge presented by McLaren announced today that the tournament will host the CANUSA 5K Challenge, a run/walk event that will take place on Saturday, September 14, prior to the second round of competition at the official PGA TOUR Champions stop at Warwick Hills Golf & Country Club.

The CANUSA 5K Challenge is offered by Crim Fitness Foundation in partnership with The Ally Challenge. Crim is a Flint-based non-profit organization developed for the purpose of administering funds to carry out activities and events to promote health, wellness and active lifestyles.

The race is owned and operated by Crim Fitness Foundation and will serve as a fundraiser that will benefit one of Flint’s oldest athletic traditions, the Greater Flint Olympian Games and CANUSA Games.

The CANUSA 5K Challenge will begin at 8:00 a.m. in the clubhouse parking lot at Warwick Hills and follow a route on paved roads around the perimeter of the golf course, ending near the tournament’s Main Admissions Gate on Burning Tree Drive.

Read Full Article

Tournament proceeds to benefit Genesee County Habitat for Humanity and United Way of Genesee County

GRAND BLANC, Mich. – Tournament officials announced today two non-profit organizations in the greater Flint area to be designated as the primary beneficiaries for The Ally Challenge presented by McLaren in 2019.

The second-year PGA TOUR Champions event will be contested September 9-15 at Warwick Hills Golf and Country Club.

The Ally Challenge presented by McLaren has established a legacy of giving in southeastern Michigan, including raising more than $800,000 for charity in its inaugural year. The tournament will continue to positively impact the community in Genesee County and beyond by designating net proceeds from the 2019 tournament to benefit Genesee County Habitat for Humanity and United Way of Genesee County.

Read Full Article

GRAND BLANC, Mich. - Tournament officials announced today the return of Birdies for Charity presented by Ally. This grassroots charity platform is an extension of The Ally Challenge presented by McLaren’s mission to positively impact non-profit organizations in the greater southeast Michigan area.

Read Full Article