Registration for the 2025 program is OPEN!
To register please scroll down and click "Submit your Application". Applications accepted until July 11, 2025.
How does Ally Charity Chip In work?
- Each participating charity will solicit donations to their organization through the Ally Charity Chip In program from individual donors, companies or through fundraising events they host.
- This program allows charities to incorporate fundraisers they plan and run into the program to benefit from the bonus match
- These donations will be driven through The Ally Challenge presented by McLaren website and then 100% of collected donations will be given to the designated charity. The program covers the credit card fees associated with the donations.
- Ally Charity Chip In will provide a guaranteed 8% match on individual/company donations and 5% on donations raised through events hosted by the charity. With the opportunity to increase the bonus match if the total bonus funds are not utilized at the current percentages. The final bonus match will be determined after the conclusion of the tournament.
- Each qualifying charity that is approved into the program will recieve a $50 donation from the program.
- Opportunities to receive additional donations from the program for social media posts and e-mail blasts.
- There is a cap on the total bonus funds for the program that will be met on a first-come, first-served basis.
Who is Eligible?
To qualify each charity and school must be a 501(c)(3) in the state of Michigan where the funds raised would benefit those within said state. Unfortunately, churches are not eligible to participate in the program.
Charity Benefits
- No risk or expenses!
- Charities receive 100% of all donations collected
- $50 donation for being approved into the program
- All administrative costs, including credit card fees will be handled by The Ally Challenge presented by McLaren
- Additional funds through the matching program
Participating Charity Resources
The Ally Charity Chip In Toolkit has resources for participating charities including a Reference Guide, the Ally Charity Chip In presentation, Pledge Card, Sample Solicitation Letter, and the program logo.
To access program toolkit, please click HERE
Registered charities who would like to access their specific charity's donation report, please click HERE
